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Invited talk Anna Sapienza, Understanding human behaviors and engagement in mobile app usage
November 28, 2019 @ 12:00 pm - 1:00 pm
Recent years have seen an explosive growth in the use of mobile apps on smartphones and tablets. With over 2.7 billion smartphone users across the world checking their phones over 80 times a day, smartphone data offer a unique opportunity to understand main aspects of human behaviors, e.g., mobility, sleep patterns, and mobile app usage. Smartphones can be indeed a hugely productive tool. However, they interfere more and more with work, school, and relationships, sometimes leading engagement to become real addiction. It is indeed crucial to study how individuals interact with their phone and whether they are engaged and retained in the use of specific mobile apps. This talk will present the preliminary findings on user engagement in mobile apps, based on the study of an unprecedented dataset, including mobile app traces of thousands of users in time. I will show how users interact with smartphones over time with the aim of identifying the characteristics of users that are majorly engaged in mobile apps, the specific apps that are driving this engagement, and how usage patterns vary over time.
Anna Sapienza is a Postdoctoral Researcher at the Department of Applied Mathematics and Computer Science at DTU. She holds a PhD in Applied Mathematics and her research is focused on modelling human behavior in online social environments, e.g., online social networks, applications, and games, through the analysis of high-dimensional data. She collaborates with the Copenhagen Center of Social Data Science (SODAS), where she studies phone usage activity and user engagement. Her research interests stay at the intersection between computational social science, machine learning, and network analysis.